Email Content Producer

We are looking for an experienced Email Content Producer to plan, build, execute, optimise, and quality-assure customer email communications. The role combines content production, campaign operations, segmentation, analytics, HTML/CSS capability, marketing automation, and deliverability management. The successful consultant will have strong hands-on experience with Salesforce Marketing Cloud and will work closely with CRM, Marketing, Design, Analytics, and Trading teams to deliver relevant, on-brand and commercially effective email campaigns. Key Responsibilities • Content Creation: Draft clear, engaging and conversion-focused email copy, subject lines and preview text aligned with campaign objectives, audience needs and brand tone. • Campaign Building: Build, configure, test, schedule and deploy email campaigns through the email service provider, with extensive hands-on use of Salesforce Marketing Cloud. • Audience Segmentation: Create and maintain targeted subscriber audiences using customer behaviour, demographics, engagement history, purchase patterns and other available attributes. • A/B Testing & Optimisation: Plan and execute continuous A/B and multivariate tests across subject lines, layouts, content, calls-to-action and send times; use results to improve future campaigns. • Performance Analytics: Track and report email performance including open rates, click-through rates, conversion, engagement and other campaign KPIs; provide actionable recommendations. • Visual Design & Responsive Email: Select suitable imagery and work with reusable HTML templates to ensure emails render correctly across devices and clients. Strong practical HTML and CSS knowledge is essential. • Workflow Automation: Build, maintain and optimise automated nurture sequences, lifecycle journeys and drip campaigns within Salesforce Marketing Cloud. • Quality Assurance: Proofread all content, validate personalisation and dynamic content, check links and tracking, and complete pre-send QA across major email clients and mobile devices. • Deliverability Management: Monitor sender reputation, bounce and complaint rates, support list hygiene, and apply good practices to protect deliverability and inbox placement. • Brand Consistency: Ensure all email communications comply with approved brand voice, visual standards, messaging guidelines and campaign governance. Salesforce Marketing Cloud Responsibilities • Build and manage campaigns, journeys and triggered communications using Salesforce Marketing Cloud. • Work confidently with Email Studio and Journey Builder; experience with Audience Builder, Automation Studio and Content Builder is strongly preferred. • Configure data extensions, audience selections, dynamic content and personalisation to support targeted communications. • Support campaign scheduling, testing, deployment, monitoring and post-send reporting. • Follow agreed platform governance, naming conventions, folder structures, data-handling practices and release processes. Required Skills & Experience • Minimum 3 years of hands-on experience in email marketing, CRM campaign production or a similar role. • Extensive practical experience using Salesforce Marketing Cloud in a production environment. • Strong email copywriting and content editing skills with excellent attention to detail. • Essential hands-on knowledge of HTML and CSS for responsive email development and troubleshooting. • Experience building segmented campaigns and automated customer journeys. • Strong understanding of A/B testing, campaign analytics and optimisation techniques. Email Content Producer – Consultant Job Description • Experience with email deliverability, subscriber hygiene, consent and data-quality considerations. • Ability to manage multiple campaigns and deadlines in a fast-paced environment. • Strong communication and collaboration skills across Marketing, CRM, Design, Data and Commercial teams. Preferred Experience • Retail, eCommerce, fashion or consumer-brand email marketing experience. • Experience using AMPscript, dynamic content or advanced personalisation in Salesforce Marketing Cloud. • Familiarity with GA4, CRM analytics, campaign attribution or related digital analytics tools. • Understanding of customer lifecycle marketing, retention, loyalty and promotional campaign strategies. Working Model & Commercials • Hybrid / onsite working model: 3 days per week in the office and 2 days working from home. • Engagement type: Consultant / Contract. • Availability to collaborate closely with onsite business and marketing stakeholders during agreed working hours. Success Measures • Accurate, on-time campaign delivery with consistently high QA standards. • Improvement in engagement, CTR, conversion and other agreed email KPIs. • Effective use of segmentation, testing and automation to improve campaign relevance and performance. • Strong deliverability, clean subscriber data and low campaign error rates. • Consistent adherence to brand, content and Salesforce Marketing Cloud governance standards.