Product Owner/Manager - Salesforce Marketing Cloud

• Develop and execute the marketing product strategy and roadmap, aligning with business objectives and customer needs. • Utilise your expertise in Salesforce Marketing Cloud to drive the optimisation of our e-commerce platform and marketing campaigns. • Leverage Tulip (clienteling platform) to support personalised in-store experiences, enabling associates with tools to drive customer engagement, retention, and sales across channels. • Collaborate with cross-functional teams, including e-Commerce, Creative (UX/UI), Marketing, CRM, Retail and other IT application teams to gather requirements and translate them into actionable plans. • Define user stories, acceptance criteria, and product requirements to guide the development and implementation of e- commerce features and marketing campaigns. • Work closely with development teams to ensure timely and successful delivery of product features and marketing initiatives. • Continuously monitor and analyse user feedback and marketing metrics to identify areas for improvement and drive data-driven decision-making. • Leverage Salesforce Marketing Cloud to develop and execute personalised and targeted marketing campaigns to enhance customer engagement and drive conversions. • Stay up-to-date with e-commerce and marketing industry trends, best practices, and emerging technologies to drive innovation and competitive advantage. • Serve as a subject matter expert and provide guidance and support to cross-functional teams, including sales, marketing, and customer support, to ensure effective adoption and utilisation of e-commerce and marketing offerings. • Have a thorough understanding of incident management processes and best practices. Be capable of handling critical incidents and coordinating appropriate actions to minimise downtime and ensure quick resolution. Act as a primary point of contact for critical issues and communicate effectively with stakeholders during incident resolution. • Cultivated a collaborative, high-performing team environment that emphasised knowledge sharing, continuous improvement, and alignment with business goals.